β’ Advertisement in major local newspapers (Tuoi Tre, Thanh Nien, Vietnam News, Hanoi Moi)
β’ Online promotion: Facebook, Google, Tiktok, Youtube, Zalo, Coccoc, VNexpress, Mangduhoc, Dantri, Tuoi Tre online
β’ Direct mailing to parents/students, local education agents, principals, reporters and other partners.
β’ 100,000 flyers, 500 posters, banners and standees at street intersections, local schools and education agent offices
β’ 5,000 Fair guides
β’ Brandβname SMS to student and parent databases
β’ TV announcement (HTV9, VTV1)